District 12

District 12 is a lifestyle cooking brand that teaches healthier eating habits and introduce sense of therapy to cooking. The owner strives to show that cooking for yourself is not only a financial or physical benefit but a mental one as well. With this and other of the core values in mind, I needed to design a concept that gives a sense of trust and warmth to the brand. The bold compacted script typeface did just that with including an extension on the “D” as an understand for the primary logotype. Capping off with over logo variations and letter mark to used for various spaces. With the color palette displaying a sense of happiness, nutrition, and togetherness.